Close this search box.
Categories ,

Pitch ideas to applications-first and principles-first cultures

Learning objectives

When pitching ideas it is important to know how to persuade people from different cultures. People from an applications-first culture will focus on your recommended actions, whereas people from a principles-first culture will focus more on your underlying research.

We will provide you with a set of best practices you can follow when pitching ideas. These best practices show you how to either jump right into your ideas and back up your ideas or how to explain the background first and deduce ideas from there.

Adaptive case studies

Future Leader
Pitching localisation ideas for a soft drink to an overseas supplier.

Pitching expansion ideas for a game to an overseas distribution partner.

Senior Manager
Pitching a go-to-market strategy for an online grocery shop to your joint venture partner.

2.5 hours learning time


Related Course