When presenting data, it’s important to tell a story rather than simply share all of the data you have collected. This is especially important when presenting data to colleagues from analytical cultures, such as the US.
We will provide you with a set of best practices so you can tell data-driven stories in analytical cultures. These best practices show you how to create tension, unearth the truth, and propose a way out.
Suggesting an operational change based on customer preferences.
Challenging a strategic decision by presenting new customer insights.
Proposing a new strategic direction backed up with market research.
2.5 hours learning time